10 writing and copy prompts

Landing page copy, email, article structure, rewriting and tone — prompts for work that ships as text. Written for ChatGPT, Claude, Gemini. Square brackets mark what you fill in; everything else can be pasted as it stands.

Product: [what it does, in plain terms]
Reader: [who they are and what they were doing before they arrived]
The problem they came with: [problem]

Write ten headlines. Rules:
- No more than ten words each
- Name the problem or the outcome, never the technology
- No wordplay, no questions, no "revolutionise"

Then pick the two you would test against each other and say what each one assumes about the reader.

Cut this to [target length] words.

Remove in this order: restatements, hedging, adjectives that do not change the meaning, sentences that only transition.

Keep every claim, number, condition and caveat. If you cannot hit the target without dropping one, stop and tell me which one is in the way.

<draft>
[paste the draft]
</draft>

Read this draft and list every sentence that would not change the reader's understanding if it were deleted.

For each, quote it and say in a few words why it is empty — restatement, filler transition, unsupported claim, or definition of something the reader already knows.

Do not rewrite anything yet. I want the list first.

<draft>
[paste the draft]
</draft>

Write an email to [recipient and their role] asking them to [decision needed] by [date].

Structure:
- The ask, in the first line
- Three lines of why, with the strongest first
- What happens if they do nothing
- One sentence making it easy to say yes

Under 150 words. No pleasantries beyond the greeting.

Rewrite this for [audience], who arrived from [where] and has about fifteen seconds of patience.

Specifically:
- Put the thing they care about in the first sentence
- Replace every internal term with the word they would use
- Keep every factual claim exactly as written

Show the rewrite, then list each term you changed and what you changed it to.

<text>
[paste the text]
</text>

I need to write [document type] for [reader], who should [what they should do after reading].

Propose a structure where:
- The conclusion appears in the first section
- Each heading states a conclusion rather than naming a topic
- No section exists only to introduce the next one

Give the headings and one line per section saying what it will establish. Flag any section where I will need data I have not mentioned.

Go through this draft and list every statement that a sceptical reader would want a source for.

For each, quote it and classify it as: fact that needs a citation, number that needs a source and a date, opinion that should be marked as the author's, or safe as written.

Do not add sources yourself and do not rewrite anything. Produce the list only.

<draft>
[paste the draft]
</draft>

Here is a piece of copy: [paste it].

Write five variations, each built on a different angle: the cost of doing nothing, the specific outcome, the objection answered up front, social proof, and the simplest possible statement of what it is.

Label each with its angle. Keep the length within 10% of the original. Then say which angle you would test first given that the reader is [describe the reader].

Turn these notes into connected prose for [audience].

Hard rules:
- Add no facts, numbers, names or conclusions that are not in the notes
- Do not strengthen or weaken any claim — "might" stays "might"
- Where the notes imply a connection but do not state it, leave the gap and mark it [link?]

Afterwards, list anything you were tempted to add.

<notes>
[paste the notes]
</notes>

Here are three pieces written in the voice I want: [paste three samples].

First, describe the voice concretely: sentence length, how it opens, whether it uses first person, how it handles uncertainty, which words recur. Do not use adjectives like "friendly" or "professional".

Then write [the new piece] in that voice, and point to the specific features from your description that you used.