10 marketing prompts

Personas, ad copy, social posts, landing page diagnosis and metric design — prompts for demand work. Written for ChatGPT, Claude, Gemini. Square brackets mark what you fill in; everything else can be pasted as it stands.

Product: [product]. Audience: [audience]. The reason they do not buy: [objection].

Write eight ad variations that each answer that objection directly, without naming it.

Constraints: [character limit], no exclamation marks, no superlatives. Then say which two you would run first and what result would prove the objection was the real blocker.

Here is an article: [paste it].

Produce five posts for [platform]. Each must stand alone — someone who reads only that post gets something useful.

No post may be a teaser that withholds the point. Keep the article's caveats intact; if a claim needs a condition, the post carries the condition.

Here is what I actually know about our users: [support tickets, interview notes, analytics — paste whatever you have].

Build a persona from this material only. For each attribute, cite which piece of evidence supports it.

Anything you cannot support, put in a separate list headed "assumptions to test". Do not give the persona a name, a photograph or a hobby.

Here is a landing page: [paste the copy]. It gets [traffic] visitors and converts at [rate].

Visitors arrive from [source] having searched [query].

Tell me where the page fails that visitor: what they expected to find in the first screen, what they actually find, and the first point at which they would leave. Then name the single change you would make first and what you expect it to do.

Recipient: [role] at [type of company]. What I know about them specifically: [the real detail].

Write an email under 120 words that:
- Opens with the specific thing, not a compliment
- States what I want in the second paragraph
- Asks for a small, concrete next step

Do not use "I hope this finds you well", "quick question", or "circling back". If my specific detail is too thin to be worth mentioning, say so.

We are launching [product or feature] to [audience] on [date].

First, write the single sentence the whole launch has to land. Then plan the sequence backwards from launch day, with each touchpoint doing one job toward that sentence.

For each item, say what it is for and what would make it unnecessary. Cut anything that exists only because launches usually include it.

Here is a customer interview transcript: [paste it].

Write a case study structured as: the situation before, what they tried first, what changed, and what measurably resulted.

Use only what is in the transcript. Quote them directly for anything that sounds like a claim. Where there is no number, say so rather than writing "significantly".

We are trying to achieve [goal] over [timeframe].

Propose three metrics. For each:
- What it measures and what it stands in for
- How someone could move it without achieving the goal
- The companion metric that would catch that

Then recommend the pair to use. Rule out anything that only goes up.

Here is our current messaging: [paste it]. Here is how customers describe us in their own words: [paste reviews, tickets or call notes].

List every gap: words we use that they never do, benefits we lead with that they never mention, and things they value that we do not say at all.

Then rewrite the top-level message using only language that appears in their words.

Here is where our effort goes and what each returns: [channel, time spent, result].

Tell me which one to stop. Judge on return per hour of attention, not on total return, and account for what we would lose that is not in the numbers.

Make one recommendation. If the honest answer is that the data cannot support a decision, say what to measure for the next month instead.