Submagic
4.3
Submagic edits short-form video: AI captions, automatic cutting, clip creation, B-roll, trimming and background music, with export and publishing to social platforms and an API for automating the workflow. Starter is $19 a month ($12 annually) for 15 videos up to two minutes; Pro is $39 and Business $69 with 30-minute videos.
- Commercial use OK
- Pricing
- $19/mo
- Free tier
- No
- Commercial use
- Permitted
- Japanese UI
- Not confirmed
- Enterprise contract
- Not confirmed
What it is good for
- Producing a steady volume of short vertical video
- Adding captions that match the style of the platform
- Teams automating editing through the API
- Repurposing long content into clips
Strengths and trade-offs
Strengths
- Caption styling is the strength and it is what drives retention on short video
- API allows the editing step to be automated
- Video length limits scale sensibly with the tiers
Trade-offs
- No clearly described free tier
- Starter caps videos at two minutes
- Japanese captions need manual correction for names and numbers
Editors' review
Captions are the product, everything else is convenience
Short-form video is watched without sound more often than with it, so caption quality is retention. The automatic cutting and B-roll are secondary.
For Japanese output, plan on correcting company names, product names and figures every time. That work does not disappear.
Verdict
Worth it at volume. A single video a month does not justify the subscription.
Compiled from official documentation and public sources, with our own editorial judgement. We do not publish figures we cannot source.