Hex
4.5
Hex is a collaborative analytics platform built on SQL and Python notebooks, with an AI agent that drafts queries, explains results and helps assemble the output into an app colleagues can use. It sits where a notebook, a BI tool and an internal data app would otherwise be three separate things.
- Commercial use OK
- Free tier
- Enterprise contract
- SOC 2
- Pricing
- $36/mo
- Free tier
- Free tier
- Commercial use
- Permitted
- Japanese UI
- Not confirmed
- Enterprise contract
- Available
- Compliance
- SOC 2
What it is good for
- Data teams that work in SQL and Python and need to share results
- Turning an analysis into an interactive app without a front-end project
- Onboarding analysts into an unfamiliar warehouse schema
- Organisations that need SOC 2 and real access controls
Strengths and trade-offs
Strengths
- Notebook, dashboard and data app in one place
- AI drafts SQL with awareness of the schema it is querying
- Version control and review built for teams, not individuals
- SOC 2 and enterprise contracting
Trade-offs
- Assumes SQL and Python skills; not for business users
- Per-seat cost adds up across a team
- Needs a warehouse already in reasonable shape
Editors' review
Notebooks, dashboards and data apps in one place, with an agent that knows the schema
Hex's advantage is that the analysis and the thing you hand to colleagues are the same artefact. A notebook becomes an app with inputs, so the stakeholder explores rather than asking for another cut, and the analyst stops rerunning variations by hand.
The AI agent is useful precisely because it has the schema. Draft SQL against an unfamiliar warehouse is where new analysts lose days, and a reviewable first draft shortens that considerably.
It expects competence and a warehouse worth querying. Teams without SQL skills will get further with Julius, and a disorganised warehouse makes the agent's suggestions as confused as a human's.
Verdict
Strong choice for a data team that already has a warehouse and wants to stop shipping screenshots.
Compiled from official documentation and public sources, with our own editorial judgement. We do not publish figures we cannot source.