Apollo
4.4
Apollo combines a contact database of around 240 million records with sequencing and engagement, so finding prospects and contacting them happen in one tool. A free tier makes it one of the few in this category you can evaluate without a sales call.
- Commercial use OK
- Free tier
- Enterprise contract
- Pricing
- Free
- Free tier
- Free tier
- Commercial use
- Permitted
- Japanese UI
- Not confirmed
- Enterprise contract
- Available
What it is good for
- Small teams needing contact data and outreach together
- Evaluating prospecting tools without a procurement cycle
- Building territory lists from firmographic filters
- Replacing a separate data provider and sequencer
Strengths and trade-offs
Strengths
- Large contact database with sequencing in the same tool
- Free tier makes evaluation genuinely possible
- Filtering is good enough to build real lists
- Cheaper than assembling the same capability separately
Trade-offs
- Data accuracy varies, particularly outside North America
- Deliverability depends on how you send, not on the tool
- Easy to generate volume without quality
Editors' review
Data and sending together, with a free tier that means something
Most of this category requires a demo before you can tell whether the data covers your market. Apollo's free tier lets you run your own filters and check the hit rate on companies you already know — which is the only evaluation that matters.
Having sequencing in the same tool removes an export step and a subscription. For a small team that is the whole argument.
Coverage outside North America is noticeably weaker, so check your own territory rather than the headline number. And a tool that makes sending easy does not make sending effective — deliverability and the quality of the message remain yours.
Verdict
The practical starting point for small outbound teams. Verify coverage in your market first.
Compiled from official documentation and public sources, with our own editorial judgement. We do not publish figures we cannot source.